When Losers Win Again

SMPS – Project Pursuit Marketing – 1st Place

Earlier this year, we learned that “What Failed in sales – Won in Marketing” as our BrewDog Sales Kit had won a Gold Addy with our partner, ZoCo Design. We were honored to have it recognized in the local marketing community for both the design and overall campaign. After winning that award, we submitted our own package to the SMPS 2016 Marketing Communications Awards in the category of Project Pursuit Marketing. As it turns out, we won 1st place in the nation for our package and approach.

Check out our feature in the SMPS Award Gallery.

Although we would have loved the opportunity to be a partner of BrewDog’s, we are honored to still be getting recognized for our approach to sales through creativity. It is nearly a year after the Sales Kit was created, and presented. We still consider it one of the best efforts our team has put together to pursue a project. It is still something we talk about and share with potential clients to demonstrate our creativity, past projects, and overall commitment to working with our partners.

Even though the event and awards were handed out a few months ago, we want to congratulate all the award winners in all of the categories!  It is an honor to be recognized with companies of all different sizes and industries.

Check out some of the past articles on our BrewDog Sales Kit:

Article – What Failed in Sales – Won in Marketing 

Article & Video – Thinking Outside the Box – With A Box